If you’ve ever coordinated an event – any event – you’d know that a huge indicator of its success is the number of guests who have attended. Make inviting guests easier, faster and modern with Event QR Codes.
In this article, we’ll share with you how you can best make use of this kind of QR Code as well as other ways you can utilize this great technology for your next successful event.
Why Should You Use QR Code for Events
A conference, awarding ceremonies, a trade show, a festival, a concert, a press conference, a conference, or a wedding, a birthday party, or the opening of your storefront – big or small, careful planning and coordination is crucial in the success of any occasion.
And whatever event it is, you will be inviting people to attend. You will make and distribute invitations, posters, and fliers. Yes, traditional invitations are elegant, but they also pose some challenges, including but are not limited to:
- Cost of reproduction
- Limitation in reach
- Impossible to edit once printed
- There is no way to know how many people your invitation reached.
- Traditional ways to RSVP, such as placing a phone call or sending an SMS, takes effort on the part of your guest.
So, digital invitations make more sense at present. Publicity materials posted on social media are relatively inexpensive and easier to spread. If a mistake is made, or if there are changes in the details, it is easier to edit and repost. You can track how many reactions and shares you have garnered. Your guests can also RSVP or purchase tickets at once.
If you’ve seen a publicity material on social media lately, chances are it has a QR Code. Why? Because it enables the organizers to do all the things listed above easier and faster. Here’s how:
If you are an event organizer, you know the huge role that invitations play in event planning. They provide your guests with information about your activity. When is the event? Where will it be held? When does it start and end?
Using an Event QR Code, they will have all the needed information about your event in just a tap.
Using a QR Code for RSVP, your guests will no longer have to place a phone call or send an SMS, or type in a URL in their browser to confirm their attendance. In a couple of seconds, they can let you know if they’re coming or not!
Because space is limited in print advertisements and even digital publicity materials, we can use a QR Code to invite our audience to read more about the event. For example, if you’re organizing a concert composed of various artists, you can add a QR Code that directs your guests to a separate page that introduces your acts. Or, you can add illustrations for the dress code which won’t fit your traditional invitation.
Now, the easiest way to lead your guests to buy tickets to your event is to send them to your partner merchant (or official sales account on a messaging app) right away. No more typing URLs and your guests are sure that they are buying their tickets in official stores.
Now that we have looked at the different ways you can integrate QR Codes into your invitations, let’s discuss what kind of QR Code you can use.
Event QR Codes
Event is one of the many QR Code templates to choose from. Scanning an Event QR Code directs your guests to the complete details of your event. It contains the date and time, location, and other information that your guests need to know to purchase tickets or attend.
How to Create an Event QR Code
Here are the steps you need to generate Event QR Codes with QR Cloud:
- To create one, log in on your reliable QR Code Marketing Suite on your desktop or mobile device.
- On your dashboard, click or tap “QR Codes”.
- Choose “Create”.
- On the “QR Type” dropdown menu, select “Event” and encode all the needed information.
- Customize your QR Code as you want.
- Don’t forget to do a scan test every time you create a QR Code to make sure it works as intended.
- Once satisfied, click or tap “Create”. You can now print your QR Code or download it in PNG, SVG, JPG, or WEBP formats.
How to Use an Event QR Code
Just like all QR Codes used for marketing, it is important to include a call to action (CTA), so that people know what they are expected to do. “For more information, scan this QR Code,” “Scan this QR Code to know more,” or even the simple “Scan Me!” are great CTAs because they tell your invitees that they are expected to do something.
URL QR Code
URL is also an applicable type of QR Code to use when creating invitations. Why? Because it directs your guests to any web page you want. You can link your QR Code to your event website, your video invitation, or your RSVP form.
How to Create a URL QR Code
Creating a URL QR Code is easy. All you have to do is follow the same steps as above, but choose “URL” for QR Type. From there, you just need to paste the URL of the site you want to send your guests to.
How to Use a URL QR Code
One reason why URL QR Codes are popular is its versatility. You can virtually do anything you want with it. As I’ve said previously, you can send them to your event website, to a video invitation on YouTube or a reel on Instagram, or your RSVP form. If you’re selling tickets, you can direct them to your online ticketing service. You can even send them to your online shop for merch. There are an unlimited number of ways to use URL QR Codes, so make sure to give it a try.
Side Notes on Designing Your Event QR Codes
How do you make the best use of QR Codes in your invitation? First, don’t use it for redundant information. The objective is for it to tell or do what your print ad or publicity material can’t. For example, if your printed invitation already contains the name of the event, date and time, use the QR Code for something else – i.e., information on how to get there, how to get tickets, dress code, or RSVP.
Second, add a call-to-action (CTA) so that your guests know exactly what they are supposed to do. You can be specific, like “Scan to know more,” “RSVP”, or “Scan to get tickets”.
Finally, make sure your QR Code works. As always, do a scan test before printing or downloading the QR Code you’ve generated. The point of the QR Code is to interact with your guests: there’s nothing more frustrating than a QR Code that doesn’t work!
One measure of an event’s success is the number of attendees. Event QR Codes are a great way to invite guests as well as inform them of other important details that they need to know. To know more about how you can use QR Codes for your business needs, sign up with QR Cloud.