Quick Response or QR Codes have seen a huge leap in popularity since 2020. And we continue to see more and more businesses, agencies, and organizations incorporating them into their marketing strategies and inventory management, among other things. This widespread use of QR Codes in different industries has been caused, in part, by advancements in smartphone technology allowing native cameras to scan QR Codes. In addition, many QR Code generators have appeared in the market as a solution to the different needs of customers. This includes free QR Code generators.
Free QR Code generators allow users to easily create static – that is, single-use, uneditable, and untrackable – QR Codes. But with the availability of these services, you might start to ask, why do you need a paid QR Code generator?
In this blog, we’ll give you five reasons why you should use a paid QR Code generator instead of a free one.
What is a QR Code?
A QR Code is a matrix-type of barcode developed in 1994 by Denso Wave, a Japanese automotive manufacturer. Because of their versatility and the amount of information they can store, QR Codes started being used outside of the manufacturing industry in the 2000s, but did not really take off until the pandemic.
Today, QR Codes have become mainstream, as we increasingly see them in stores, offices, restaurants, documents, and print advertisements. They are easy-to-make and easy-to-use, and you can make a QR Code for virtually anything you want. You can have users listen to a song, go to an online registration form, send a message, and more!
How to Create a Static QR Code
Creating a static QR Code is easy. In this tutorial, we will take for example a song that will play on Spotify as soon as you scan the QR Code.
- The first thing you need to do is copy the URL of the song you want to play on Spotify.
- On your QR Code generator, look for the URL type.
- Paste the link of the song on the appropriate box.
- You can customize the appearance of your QR Code, or leave it as is if you would rather keep the original form.
- In all exercises in generating a QR Code, perform a test scan. This makes sure that your QR Code works as you have intended.
- Once satisfied, click Create and download the QR Code in your desired format.
Using the URL QR Code, you can link your users to any page on the Internet. You can create links to a Google Form, a Youtube video, your social media, anywhere! As long as the page exists on the Internet, you must be able to direct users to it using a QR Code.
Benefits of a Paid QR Code Generator
Most free QR Code generators are easy-to-use and you can create a wide variety of QR Codes with them. However, a paid QR Code generator provides more benefits, with features that are only available on subscription.
Here are three benefits of subscribing to a paid QR Code generator:
Editable QR Codes
The QR Codes that you can make using a free QR Code generator are static. This means that their contents cannot be changed or modified once generated. Because of this, if you have made a typographical mistake, the QR Code you have just created becomes unusable or invalid and you must generate a new QR Code. This could be wasteful, especially if you have printed a large batch of QR Codes, such as on product packaging, forms, or a billboard.
Paid QR Code generators allow you to make your QR Codes dynamic; dynamic QR Codes are editable. You can change the contents or redirect your clients to a completely new web page without having to generate a new QR Code.
This editability feature is available for as long as your subscription is active.
Trackable QR Codes
Another important difference between static and dynamic QR Codes is trackability. Dynamic QR Codes are trackable, meaning you are provided with insights on how your QR Code is doing. You will have an idea on the number of scans as well as who are the users scanning your QR Code. This data can be used to improve your marketing strategies, including tailoring your content to the profile of your target audience and improving your content.
With a paid QR Code generator, you will be given unlimited access to your data to help you measure the success of your campaign.
Aside from edibility and trackability offered by paid QR Code generators, you also enjoy numerous benefits that include URL shortening and landing pages. You can add password protection or content warning to your QR Code. You can enable or disable your QR Code depending on schedule, location, device, or operating system.
Different QR Code generators have different features that set them apart from others. It’s up to you to decide which one perfectly suits your marketing needs.
QR Cloud: QR Code Marketing Suite
Now that you have learned about the different reasons why you need a paid QR Code generator, let me introduce you to QR Cloud.
QR Cloud is a QR Code Marketing Suite that runs on subscription.
It has a QR Code generator that allows you to create 13 different types of QR Code. You can make QR Pages – the landing page that fuels your dynamic QR Codes. Create Dynamic Links for your events, files, and vCards. You can customize your domains to be used for your dynamic QR Codes. And you have 365 days of access to your data analytics. In addition, QR Code allows you to monetize your subscription with your very own referral link.
QR Cloud is a reliable and easy-to-use tool that will help you reach your marketing goals.
If you think QR Cloud is the right paid QR Code generator for your business, why not sign up now? We’re giving 7 days of trial for our pro plan for you to test out our awesome features.