As the technology advances, inventions such as QR Codes offer various ways to bridge the gap that was caused by the COVID-19 pandemic. It paved the way for contactless transactions from business, education, emergency services, health and medicine, and even entertainment. The advent of the smartphone culture quickly shifts customers’ preferences from televisions to video streaming services. TechTarget defines video streaming services as an on demand online entertainment source for TV shows, movies and other streaming media. Notable examples of these services include Netflix, YouTube, Hulu, and Vimeo.
Before we discuss you can benefit from QR Codes for video streaming services, let us first have an overview of what this revolutionary technology is.
QR Code: Its History, Purpose, and Function
QR Codes are shortened terms for Quick Response Code. It is a specialized barcode developed in Japan in 1994 by Masahiro Hara, an engineer of Denso Wave. It appears in the form of a small square with white and black lines, dots, or other shapes. This appearance took its inspiration from the Go-Board, a traditional Japanese board game.
Back then, the manufacturing staff were in need of barcodes with the capacity to hold larger information. This information is necessary for making inventories of items. Thus, Hara and another staff of Denso Wave conceptualized the QR Code.
A single QR Code can hold up to more than 7,000 characters. That means, any information, transaction, and engagement activity can be accessed or performed in a Code. All the users need to do is to download a functioning scanner, give it a try, and see where the QR Code will take them.
How You Can Benefit from QR Codes for Video Streaming Services
QR Code is a fast and easy way to attract customers, generate leads, and increase customer loyalty. All it takes is a scan and a user can enjoy the following benefits:
Download the App
Instead of directing the clients to visit Google Play or App Store, a QR Code can lead them to a landing page where they can easily download the app. This way, they do not have to scroll through their devices and look for the app, or type in the name of the app in the search bar.
Discover the Latest Shows
The easiest way to promote new TV shows, documentaries, and movies from a video streaming site is through the use of a QR Code. The potential client can just scan the code and it will take them to a landing page where information about a show, as well as a short clip can be presented.
Become a Member
Some video streaming services will require a potential client to sign up and enjoy the latest series or movie releases in a video streaming service. To save them the trouble of typing the website name, they can scan a QR code that will directly take them to the sign up form.
Collect Payment with Ease
Audiences do not get the entire video for free because copyrights apply to them as well. They can, however, be accessible with a paid subscription. To allow potential customers to enjoy the advantages of watching and downloading an entire series, a QR Code can direct them to a page where they can select a plan and make a payment.
Sit Back, Relax, and Enjoy!
If the client is already a member of the video streaming service, he or she can already enjoy a vast array of videos. A QR Code can be used to take the clients directly to the link of an episode or a movie to save them the trouble of browsing and scrolling through the app or the website. This should be convenient, since QR Codes can hold bulky information.
A Chance to Engage
Customer engagement is another way to make sure that your video streaming service will move to an upward trend. A QR Code can direct them to the social media page where they can interact with other viewers, to a review and rating page, and to customer service contacts for queries and other concerns.
How to Generate QR Codes for Video Streaming Services
With qr-cloud.com, creating a QR code needs not to be tiresome. All you have to do is visit the website, open an account, go to the dashboard, and name, create, and customize your code.
In this part, we will discuss the best practices in generating a QR Code and how these apply to video streaming services.
Name Your QR Code
In qr-cloud.com, the first thing you will do when creating a code is to name it. Giving a name to your QR Code will help you remember what purpose you are using it for.
Choose a QR Code Type
Before you create a QR Code, you must decide first what type or purpose you are going to use. Is this for social media, YouTube, Paypal, or something else? Make sure to create a QR code only for a single purpose.
Create a Unique Design
QR Cloud offers a variety of features that can make your code stand out or introduce your brand. Play with different colors and styles. But always remember to keep the foreground dark and the background light, and that the logo is in its reasonable size. This will ensure the functionality of your QR Code.
Give it a Test Scan
Test scanning is essential to ensure that your QR Code works. It also helps you decide whether you need more modifications or you can proceed to downloading.
Create a Call to Action
To help the clients navigate the QR Code with ease, you have to include a call to action. An example of it is, “Scan to Pay.” This will ensure that the instructions are clear, simple, and workable. We are in a fast-paced environment already, so clear instructions are pivotal to the success of your QR-related endeavors.
Choose Dynamic QR Codes
Dynamic QR Codes are time-saving, efficient, and trackable. Even if you change the contents of the QR Code, there is no need to waste time downloading it again. You can also study its analytics to help you decide what to do with your video streaming sites.
Conclusion
The future is QR Code. It is a groundbreaking technological feature that allows a user to navigate different places on the internet. They only need one scan to conduct quick online transactions. This holds true for video streaming services as well.
Want to generate leads for your business? Try QR Codes for video streaming services now!