Since the pandemic, people have been extra careful with their transactions. Most of their activities happen online or on a contactless means in order to avoid contracting COVID-19. And even if this pandemic initially sparked fear among them, it has also proven to be a game changer in the way people live.
Even when people look for or sell houses or properties, they are also taking advantage of technology by promoting these items on websites, social media, other online platforms, and even offline means. With the integration of QR technology, transactions will be fast and easy.
But before we delve deeper into how QR Code technology helps with real estate transactions, let us first have an overview of this revolutionary invention.
What’s a QR Code?
Quick Response (QR) Codes were created in Japan in the mid-1990s by Masahiro Hara, an engineer from Denso Wave. The manufacturers were seeking barcodes that can store bigger amounts of information for the purpose of inventory, hence, the QR Code.
Go-board, the Japanese traditional board game, inspired its design, so it appeared as a small square with black and white lines. Nowadays, these lines can come in the form of various shapes for the uniqueness of presentation.
A single QR Code can store up to more than 7,000 characters. Information and other activities can be easily accessed by just using a functional QR scanner.
Using QR Code in Real Estate
Are you the one selling real estate? One thing you can do is give your potential customers business cards so that you may be contacted at any moment. With a QR Code, you can simply link them to your contact information, where they may inquire about the property through email, SMS, phone number, messenger, viber, and so on.
For Posters and Print Ads
Posters and print ads can only give the customers a limited amount of information about a house or a property. Consider putting a QR Code on these materials and make your potential customers read write-ups and reviews of the property, view a video of the property, access its location, or explore the property through a virtual tour.
Social Media Publication Materials
The internet is a speedy way to generate leads. Publication materials that come in the form of electronic posters can be greatly integrated with QR Codes. Just like physical posters and print ads, you can link the customers to a variety of virtual and non-virtual activities involving the property you are selling.
Links to videos
You can use QR Codes to link potential clients to a video showing the exterior and interior of the property, its amenities, etc.
Links to locations
QR generating websites such as qr-cloud.com contain features that enable you to give the coordinates of the property using Google maps. This will make it easier for customers to locate the property and survey it if needed.
A large advertisement in the newspaper would cost a company an arm and a leg. A QR advertising is compact, inexpensive, and simple to use. Just make sure to include a clear call to action and that the code works.
In order to save the company money and other resources from printing brochures, you can just lay it out, save it as PDF, and turn it into a QR Code.
A QR Code can save the customer time and effort in locating the photo gallery where pictures of the property are featured.
Virtual Property Tour
Giving your potential buyers a tour of the property is one way to advertise it. People were obliged to stay inside their homes when the epidemic broke out, thus they cannot be physically present. Nonetheless, you can provide a tour to your consumers via videos and even 3D interactive tours. Create a QR Code for these links to provide your customers with an easy and safe way to navigate the property.
You can also organize an open house event and create a QR Code for this. Customers who are looking to buy a property can sign up through scanning a QR Code and filling up a form, then attend the open house at its scheduled time.
Because COVID-19 still exists, it is considerably safer to simplify transaction processes online nowadays. Contactless processing was developed to avoid virus infection. In the case of real estate transactions, you can generate a QR code that directs your consumers to a form or to an e-money account where they can make payments.
How to Create QR Code for Real Estate
If you’re looking for a website that can handle all of your QR needs, qr-cloud.com is the place to go. Visit the page, open an account by signing in or signing up, and take advantage of its many features.
Now here are the steps in creating a QR Code:
- Go to the dashboard. The dashboard contains a variety of icons for different purposes. If you come across a QR-looking icon, click it.
- Change the name of your QR. When creating a QR Code, it is important to give it a name so that you can easily know what QR it is and its purpose.
- Choose a QR type. Create only one QR Code for one purpose to avoid confusion among users. It can be used for social media, photo gallery, landing pages, virtual tours, or vCards.
- Customize your QR Code. Experiment with various colors and designs to make your code unique-looking. Just remember that for this to function, the foreground must be darker than the background. The size of the logo also matters as it affects the functionality of the code.
- Give it a test scan. To see if the code works, you need to run it through a QR scanner first. If it works, then you’re good to go, and if it doesn’t, you can always go back to
- Download and publish. You can download the code in different file formats and lay it out on a publication material, poster, print advertisements, or even a video or a metaverse feature (e.g. Decentraland). Just remember to provide a call to action so that the potential buyers will easily know what they are going to do with the QR Code.